As the official partner of Alfa Romeo Racing ORLEN, Acer announced the Kimi’s Creator Challenge, an international design contest, which was launched together with Alfa Romeo Racing ORLEN, Sparco and world champion Formula 1 driver Kimi Räikkönen.
This competition, which is open to designers from all over the world, invites participants to design the shoes that the famous pilot Kimi Räikkönen, one of the most popular and iconic names in Formula 1, will wear at one of the weekend races. The winning design will be sold at an auction on behalf of the international children’s rights organization “Save the Children”.

How can you participate in Kimi’s Creator Challenge?

Participants can download the design template and related instructions from the Kimi’s Creator Challenge landing page, save and upload their designs on the same website.
After the top three designs to be shortlisted have been determined by an online vote, the winning design will be selected by a jury consisting of executives Kimi Räikkönen, Acer, Alfa Romeo Racing ORLEN and Sparco.

The winning shoe design will be worn and signed by Kimi Räikkönen at the planned weekend race, after being produced with the support of Sparco. It will then be available for sale at auction along with a suitable Acer ConceptD 7 laptop to raise funds for Save the Children.

The winner will be announced in mid-June and will also be rewarded with a ConceptD Creator Studio (ConceptD 300 workstation and CP monitor).
Hajo Blingen, Vice President of Marketing of Acer EMEA, is grateful to Save the Children for their work for children and proud of their support for this competition project and said: “This collaboration with Alfa Romeo Racing ORLEN for this competition, As Acer, it is an important step for us in terms of our corporate social responsibility vision and also a good opportunity to work and interact with creative people. I find such projects extremely important in terms of supporting the living conditions and development of children and giving them hope and opportunities for their future. Inspired by Acer’s top-of-the-line ConceptD workstation solutions in this competition, I am confident that the participants who will express their creativity and themselves will design great racing shoes for Kimi. ”

“Creating synergy among our business partners has always been the main goal of our commercial department,” said Yan Lefort, Commercial Director of Alfa Romeo Racing ORLEN, for this project they carried out with Acer: “Not only does it help our business partners create value through effective campaigns, at the same time, we maximize their return on investment by using their respective contractual assets in the most efficient way. The Kimi’s Creator Challenge project, in which we support our children in need with Save the Children, our social responsibility partner, is one of the good examples of our approach. We had a lot of fun developing this project, I think we did a good job with our partners, with whom we work in perfect harmony. ”

International Jury

The first three shortlisted designs were Alfa Romeo Racing ORLEN Team Manager Frédéric Vasseur; To be evaluated by Acer Europe Vice President of Marketing Hajo Blingen, Sparco Motorsport Manager Daniela Vignale and Kimi Rӓikkӧnen

The jury will evaluate the three final designs on four main criteria: originality, emotional impact, aesthetics and technique. The winner of the competition will be rewarded with ConceptD Creator Studio. All proceeds from the auction sale of the winning design to be worn at one of the Formula 1 Grand Prix weekend races will go to “Save the Children”.

Kimi’s Creator Challenge will be promoted in more than 15 countries with the support of local online and physical retail partners, and will also act as a platform for special product promotions. For more details about participation in the contest, you can visit Kimi’s Creator Challenge web page prepared for the contest.


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