After Game of Thrones ended, HBO’s audience dropped drastically. The channel lost more than half of its adult audience.
HBO, the popular pay TV channel in the USA, lost a significant portion of its audience in the post-Game of Thrones era. According to the report in Variety, the channel’s adult audience between the ages of 18-49 dropped by more than 50% in 2020. It was stated that the biggest drop was seen in HBO among paid / Premium channels.
Game of Thrones has managed to become one of the most popular productions in the history of television. Of course, it can be considered normal that HBO’s audience number drops when the series ends. However, it is also noteworthy that HBO cannot replace Game of Thrones with anything. HBO seems a little unprepared for the post-GoT period.
Although the final season received great reactions, Game of Thrones is still a big brand all over the world. Warner Bros therefore plans to bring multiple new Game of Thrones series to the HBO Max service. After the series House of the Dragon, which will air next year, there were signals that new spin-offs would come.