Gmail has come up with an interesting competitor. HEY, the service of the creators of Basecamp, wants to take email to another level with original and striking ideas. Its implementation is generating a lot of expectation on many fronts, and one has been starred by Apple.

It turns out that HEY and Apple are (very) quarreling. The Cupertino company is threatening HEY to remove it from the App Store if they don’t offer a subscription as part of the mobile app, something that is offered externally. Apple wants to take his commission and the founder of Basecamp, David Heinemeier has indicated that he has no intention of paying and that at Apple they are gangsters.

At Apple they are “gangsters” and “gangsters”

David Heinemeier Hansen (DHH) has had a runny nose. In fact, they already did it in the past: some probably remember that the creator and CTO of Basecamp was the one who uncovered the controversy with the Apple Cards and sexism.

DHH’s relationship with Apple has proven to be tense since then, and although on that occasion the complaint was personal, in this case the problem affects your company, which, like many others, has to comply with Apple’s requirements when it comes to distribute your app on the App Store.

In a long and forceful thread on Twitter DHH criticized Apple for not allowing them to offer updates to their mobile application for their new email service, HEY. Thus, he explained, “Apple has reconfirmed its refusal to provide bug fixes and new features in HEY unless we submit to its absurd demand to give them 15-30% of our undesirable revenue. Worse yet: we have been told that to unless we meet that requirement, they will remove the app. ”

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The DHH protest continued and in those messages the creator of Basecamp openly accused those responsible for Apple of being gangsters and gangsters. Apple, he explained, has been imposing these obligations for years, first to small developers who had no other choice when it came to distributing their software, and now with large companies and services.

Heinemeier asserts that “there is not a damn chance that we are going to pay the ransom for Apple. I myself will burn this house to its foundations before allowing gangsters like these to turn it into loot. This is deeply and wickedly abusive and unfair. ”

Apple cites its terms of use for developers, and specifically its rule 3.1.1 which talks about in-app purchases. It essentially explains that if you want people to buy something through your application, you need them to do it through Apple’s payment system.

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