Amazon is making great progress when it comes to podcasts. The company has further strengthened its hand by purchasing Wondery, which is known for its quality podcast broadcasts.
Amazon acquired Wondery, a podcast platform that was founded four years ago. The terms of the deal that the Wondery team will join the Amazon Music group have not been disclosed, but earlier this month, the Wall Street Journal reported that Amazon was in talks to buy Wondery with a deal exceeding $ 300 million. Amazon wants to rival Spotify, which ranks high in podcast broadcasts with this new acquisition.
Wants to be first in podcast broadcasts
Amazon said in a statement regarding the acquisition: “We are pleased to announce that Wondery has signed an agreement to join Amazon Music. Wondery, ‘Dirty John’, ‘Dr. Death’, ‘Business Wars’ and ‘The Shrink Next Door’ Wondery is already delighting listeners with its immersive podcast collection, and the company transforms this entertainment medium into a truly new and exciting experience. ” gave his statements.
Despite the fact that Amazon has acquired Wondery, nothing will change for current listeners on the platform and they will continue to access Wondery podcasts through various providers. Wondery aims to deliver even higher quality, innovative content with Amazon Music.
The acquisition of Wondery is seen as part of Amazon’s strategy to monetize the podcast and keep pace with Spotify’s success with podcasting. In September, Amazon Music shared several million free podcasts and released a number of original podcasts produced exclusively for Amazon Music, including shows by DJ Khaled, Becky G, Will Smith, and Dan Patrick. Also, Amazon-owned Audible recently added nearly 100,000 podcast shows.