Apple sold nearly 80 million smartphones in the fourth quarter of 2020, ahead of Samsung.American technology giant Apple has become the world’s leading smartphone seller, surpassing Samsung for the first time since 2016, with its sales success in the fourth quarter of 2020.
According to Gartner’s report, Apple sold 79.94 million devices this quarter, while Samsung sold 62.17 million devices.
It’s also worth noting that no new flagship phones were released by Samsung in the fourth quarter. Apple’s new iPhone 12 series performed well compared to the previous series. Note that the company sold 69.6 million iPhones in the fourth quarter of 2019. It is also noted that this victory was achieved in a general decline in the smartphone market. Overall smartphone sales fell 12.5 percent in 2020 and 5.4 percent in the fourth quarter. It is estimated that the sale of more 5G smartphones and low to mid-range smartphones were effective in the small decrease in the last quarter compared to the rest of the year.
Although Samsung saw an overall drop in smartphone sales of 14.6 percent throughout 2020, it remained the top smartphone seller throughout the year, regardless of Apple’s fourth-quarter victory. Gartner also says that Samsung is facing serious competition in many markets against Xiaomi, OPPO and Vivo. On the other hand, the Huawei front saw the biggest drop in sales of the year, at 24.1 percent.
Gartner notes that 2021’s smartphone sales will be driven by the adoption of 5G phones outside of China.