After gaining support from global crypto exchange Binance, three relatively unknown crypto assets exploded.

Three coins added

Binance Launchpool, the crypto exchange’s initiative that allows users to match digital assets for free, says it has added support for three new tokens: OG Fan Token (OG), Atletico de Madrid Fan Token (ATM) and AS Roma Fan Token (ASR).

The move came as part of Binance’s partnership with Chiliz (CHZ), a fintech blockchain company that aims to help sports clubs monetize their fan base.

Chiliz runs Socios.com, a platform that allows sports clubs around the world to sell fan tokens. Fan token holders can participate in private surveys that can influence certain team decisions, as well as gain access to rewards and other privileges.

MV fan token

OG Fan Token, an e-sports club that has gained popularity by playing DOTA 2 in the international arena, allows OG fans to vote via Socios in fan decision polls published by the team. According to CoinGecko, after Binance Launchpool announced support for its fan token, OG rose above 721% from $ 1.75 on December 21 to an all-time high of $ 14.38 on December 27.

ASR token

ASR, the tarftar token of AS Roma Football Club, also gives fans the chance to participate in polls and win rewards from interaction.

On December 21, before Binance Launchpool announced its token support, the ASR was worth $ 3.55. The fan token rose to an all-time high of $ 20.60 on Dec. 27 and gained over 480% in six days.

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ATM, a fan token that gives fans of Atletico de Madrid Football Club “a share of influence over club decisions” through the Socios platform, skyrocketed after Binance Launchpool announced its support.

The ATM climbed over 438% in seven days from $ 4.08 to an all-time high of $ 21.99.

With the support of Binance Launchpool, users can now share Binance Coin (BNB), Binance USD (BUSD) and CHZ in separate pools to earn OG, ASR and ATM tokens.

The crypto exchange will also open trades for OG / USDT (Tether), OG / BTC (Bitcoin), ASR / USDT, ASR / BTC, ATM / USDT and ATM / BTC.

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