He supported the venture fund investment tour led by Reddit co-founder Alexis Ohanian, Seven Seven Six, Serena Ventures led by Ohanian’s wife and professional tennis player Serena Williams, and a number of investor tours, including multimedia talent management company Night Media.


Many social media influencers also participated in the tour, including Casey Neistat, Cody Ko, Noel Miller, and Phil Defranco.

What will be done with the fund?

With fresh capital in hand, Lolli plans to continue developing its mobile app and expand internationally. Lolli’s co-founder and CEO Alex Adelman told The Block that the firm has not yet added any markets to the list, but is currently investigating where the most demand is.

To that end, Lolli has launched a waiting list so international users know where to expand next.

Lolli was launched in 2018 and gives users free Bitcoin when they shop from over 1000 retailers including Kroger, Microsoft and Booking.com. Since its launch, Adelman said the firm has provided over $ 3 million in merchant-funded Bitcoin rewards.

Lolli’s merchant partners pay a portion of the sales they refer to, and of this deduction, Lolli gives its users the “lion’s share”.


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