Carl Pei clarified his first goal in the evaluation he made after establishing the Nothing brand. In addition, the company continues to receive investments.
CarlPei, one of the founding partners of OnePlus, which was founded in 2013 and brought a new breath to the smartphone world, stated that his new company named Nothing, which he founded two weeks ago, is targeting the wireless headphone market in the first place.
It is currently unknown what the wireless headset, which is expected to be introduced in the first quarter of this year, will offer in terms of features and design. However, considering the references Pei obtained from the formation of OnePlus, we can say that a price / performance oriented product is waiting for us.
Carl Pei Nothing to announce first wireless headset
The fully wireless headset is one of the most growing markets in recent years. At this point, the expectation of us users will be a lower priced headset compared to Pei’s competitors such as AirPods Pro and Buds Pro, which brought a brand like OnePlus to the mobile world.
Let us remind you that Nothing, which received investments from well-known names such as iPod inventor Tony Fadell, Reddit CEO Steve Huffman and Twitch’s co-founder, Kevin Lin, also received an investment of $ 15 million from Google’s roof company Alphabet.