The new GM logo features a gradient of vibrant blue hues evoking the clean skies of a zero emission future and the energy of the Ultium platform.
General Motors unveiled its brand new logo, designed to give the company a new direction. Almost a decade has passed since GM changed its last logo, but this update represents the most radical redesign in the company’s 113-year history.
The most obvious change is the use of lowercase letters “gm” instead of capital letters in the logo. The underscore is only present in the letter “m”, which symbolizes batteries and the Ultium platform for electric vehicles, and the space inside the letter is likened to a power plug. The blue square with gradient transition is also rounded in the corners, and we can say that the new logo is also associated with a smartphone application.
GM expands electric vehicle models
“This is the fifth logo change in just 113 years, and probably the most progressive thing we’ve done since 1964,” GM marketing director Deborah Wahl told reporters on Friday.
As the parent company of a family of car brands, the GM logo is not as well known as some of its competitors such as Ford or Tesla. The new logo will not appear on any of the company’s new electric vehicles, from the Cadillac Lyriq to the GMC Hummer EV. Therefore, the marketing campaign aims to convey the company’s overall commitment to electrification rather than increasing the sales of a single brand.
GM introduced two new electric vehicles in 2020: the Cadillac Lyriq SUV, which is expected to be produced in late 2022, and the GMC Hummer EV, scheduled for launch in late 2021. However, the auto giant was at the center of criticism for being too late to launch electric cars. The next model will be two new versions of the Chevrolet Bolt, which have been on sale since 2017. Its production is expected to begin in the summer of 2021. GM will also release an electric Chevrolet pickup with a range of up to 640 km.