Google through Chrome has for a time had a particular war against the URLs of web pages. The browser has been testing methods and methods to decrease the user’s dependency on web addresses and offer a more immersive experience where Chrome is in charge of everything. The last of the experiments has already reached the alpha and beta versions of Chrome, where now the URL stops appearing in full and only shows the domain name.
As reported by Android Police, since last week Google has been testing new functionality in Chrome Dev and Chrome Canary in its 85 versions. These two browsers are beta and alpha versions respectively, where users and web developers test and polish new functionalities. before they reach the public.
Actually the reduction only occurs in what comes after the domain, since previously Chrome had already removed the ‘https: // www.’. Instead of https: // we have a padlock icon to certify that the connection is secure. The elimination of the ‘www.’ Google commented at the time that it is redundant, hence its omission.
This change in Chrome has so far only occurred in test versions of the browser. This means that it is not known if it will definitely reach all users or not. In any case, doing so can be easily deactivated to continue showing the full URL. To do this you just have to right-click on the URL bar and choose the option to show the full URL.
Why this effort to end URLs
This Chrome practice is in some ways not new. Google as we have seen has spent years looking to “kill the URL”. The reason? According to them, improve the web security of users. Many users are deceived by third parties, making them believe that they are on a website when they really are not. To do this, very similar domains are created or even with special characters that closely resemble traditional letters, an extremely effective method for phishing.
Woah. Unicode 'n' characters in a domain name as a super dangerous spoofed cryptocurrency exchange. Even has an SSL cert. pic.twitter.com/xwKZZBIaDb
— Matt Jay (@mattjay) February 19, 2018
Consequently, Google has been testing options such as highlighting that a connection is secure by HTTPS, removing the URL from searches or personally verifying the websites and directly showing the user a simplified version. Reducing the URL to your domain is a way to see more clearly the name of the web where the user is located. In fact, this is what the browser engineers comment on the Chromium development website, where they explain the reason for this functionality:
“We are implementing this simplified domain visualization experiment so that we can conduct qualitative and quantitative research to understand whether it helps users identify malicious websites more accurately.”