MIHOYO, THE STUDIO BEHIND GENSHIN IMPACT, DID NOT IMAGINE THE NEGATIVE REACTION THEY HAD WHEN REMOVING AN EVENT FROM HONKAI IMPACT 3RD
Before Genshin Impact’s game captured the attention of many players, the company behind it, miHoYo, had already scored another success. In this case it was another mobile title, called Honkai Impact 3rd.
It is an action game that first launched in 2016 in China and later expanded to several countries. It came to the West in 2018 and has become relatively popular with American and European players.
HONKAI IMPACT 3RD CAME OUT BEFORE GENSHIN IMPACT
Like other Free-to-Play games, Honkai Impact 3rd has various collaborations and events to keep players hooked.
That is why he decided to make one where the protagonists are dressed in the classic Playboy bunny outfit. Besides appearing like this, they also danced, and it was all part of the celebration of the game’s most recent anniversary. There were several missions that complemented the event and it was highly anticipated.
The fact is that those responsible for Honkai Impact 3rd and Genshin Impact… decided to eliminate everything! Even promotional videos for your YouTube account. How did miHoYo justify this action?
In a statement posted on Twitter, he noted “We recently received comments from GLB’s third anniversary story event and videos featuring bunny designs and dance moves that were out of place and inappropriate.”
CHINESE PLAYERS ACCUSED FOR COMPLAINING
They apologized to all those affected and decided to cancel everything. Likewise, they promised to make adjustments in one of the designs used and offered digital bonuses in compensation.
The claims were immediate, because hundreds of western players, who had waited for the event, were not satisfied. There were allegations that those who complained about the campaign were only Chinese fans, and they weren’t even the majority.
The fact is that it is common for there to be ‘bunny’ events in the spring, due to its relation to Easter, in Free-to-Play games. A clear example is Fire Emblem Heroes, where it is normal for characters of both sexes to come out with the classic ears and costumes different from the traditional.
That is why many players do not understand why those responsible for Honkai Impact 3rd and Genshin Impact took such a measure just to please a few.
For many, the best thing would have been to remove the ‘problematic’ content only from the Chinese server and not affect players from other countries.
Another complaint is that miHoYo is giving more content to consumers in China than outside China. We will see how the thing ends.