Twitch News; THE LIVE STREAMING PLATFORM WANTS TO DRIVE GREATER DIVERSITY WITHOUT AFFECTING STREAMERS
For a couple of months, Twitch, one of the most popular platforms for live broadcasts, began to flood with specific content. The streamers, mostly women, performed content in swimsuits, using inflatable pools or in full jacuzzis.
Some people complained about these broadcasts as immoral. Others considered it as something original and attractive. However, last week there was a lot of controversy when Twitch, without warning, blocked monetization for advertising on the Amouranth channel.
The reason was that the main content of said streamer is in inflatable tubs, which some brands considered inappropriate and asked Twitch to block their ads. The problem is that they did it without warning. Amouranth alleged that at no time had he violated the terms and conditions of the platform.
That is why this Friday, through a post on the official blog, the Twitch team announced the creation of a new category. It will include all the content that is carried out in a bathing suit, as long as it is in the permitted context.
YOU CAN ALREADY BE A STREAMER OF POOLS, BEACHES AND JACUZZIS
The new category is called Pools, Hot Tubs and Beaches and is available now. After the conflict with Amouranth, those in charge of the platform realized that their terms and conditions of service were not entirely clear. Previously, this content was in the ‘Just Chatting’ category, which generated misunderstanding with advertisers.
‘No one deserves to be harassed for the content they choose to broadcast. Although we have guidelines on sexually suggestive content, being sexy is not against the rules and Twitch will not take action against women for their attractiveness’, the official blog reads.
‘Under our current policies of nudity and attire, and sexually suggestive content, streamers can appear in bathing suits in appropriate situations (such as beaches or hot tubs). Nudity and sexually explicit content (pornography, sexual acts or services) are not allowed, ‘the statement continues.
Of course, this is not a solution to the problems surrounding these types of transmissions. However, it is a first step for viewers and brands to know what kind of streamer they will find in this category.
In the end, Twitch is a platform with a great diversity of content. Although it was born as a service to stream video games, there is currently a lot of variety beyond that, from political debates to concerts. They say well: if you don’t like it, don’t see it.