Smartphone News; As a result of the researches, the biggest phone manufacturers in Europe were determined. Let’s see what brands are in our list?
The smartphone market is quite competitive because more qualified players are joining the market. However, there are some names among these brands that have managed to make a name for themselves recently. Today, as a result of the researches, Europe’s largest phone manufacturers have been determined.
The phone market, which was adversely affected by the coronavirus epidemic, experienced 6 percent growth in the first quarter of 2021 and managed to heal its wounds. There is no interesting name in the top 5 list of phone manufacturers in Europe. According to Counterpoint, Samsung ranks first with a 35 percent market share. Xiaomi and Apple rank second and third on the list.
Europe’s largest phone manufacturers
Samsung maintains its top spot
Samsung will be very pleased with the performance of the new Galaxy S21 series. After strong sales in Europe in the first quarter of 2021, the second quarter started very well. The Galaxy S21 Ultra in particular has managed to become a notable model for many European users. However, older mid-range smartphones such as the Samsung Galaxy A50 and Galaxy A20 also had a significant impact.
Samsung showed a good increase of 80 percent compared to the previous year. This success was recorded as the lowest increase on an annual basis by any of Europe’s top 5 smartphone vendors. Nearly 1.35 billion mobile phones were sold in 2020, and Samsung had an 18.8 percent market share with annual sales of more than 253 million units.
Xiaomi stands out as the biggest winner after Huawei’s unofficial exit from the global stage. In March, Xiaomi surpassed Samsung as Spain’s largest smartphone seller and pushed Apple to second place in Italy. Xiaomi currently accounts for a fifth of smartphone sales in Europe and nearly tripled its market share 18 months ago. In terms of annual growth, Xiaomi recorded a 216 percent increase compared to the same period last year.
Apple’s throne is at stake
Apple may be leading the global smartphone market. However, its sales in Europe are not that high. The Cupertino company ranks third with an annual increase of 120 percent. The iPhone 12 series has been a sensation since Apple launched these devices in October last year. iPhone 12 and iPhone 12 Pro have sold well. Interestingly, many buyers continue to be interested in the 4G iPhone 11 Pro and 11 Pro Max in Europe.
Europe’s Largest Phone Manufacturers
Unexpected breakthrough from OPPO
OPPO also strengthened its hand in this process. It marks OPPO’s massive 314% year-on-year increase in sales. In the first quarter of the year, OPPO captured record shipments and revenues, and the Find and Reno series played a major role. OPPO recorded the highest global market share of all time globally. Market share is also increasing in markets such as China, Europe, Latin America and South Asia. Clearly, OPPO fills the void left behind by Huawei.
OnePlus? Good job!
It was quite interesting that OnePlus entered the list with only 2 percent market share. OnePlus, which experienced an annual increase of 749 percent, managed to become the fifth largest phone manufacturer. OnePlus has only 10 million users worldwide. Of these 10 million, 3 million belong to the European market alone. Despite its high prices, OnePlus’s entry into the list is a great success.