VIRTUAL INFLUENCERS ARE GETTING MORE SOPHISTICATED AND AMONG THEM IS AYAYI, THE REALISTIC DIGITAL RECREATION OF A PERSON

 

The Internet is full of influencers, who give their opinion, create content or promote any article or service. However, its virtual versions have been around for a long time, especially in Japan. Something similar happens in China, but Ayayi is different.

We say that because this new influencer, which is causing a sensation among Chinese Internet users, goes one step further. Especially for using the most advanced technology.

AYAYI HAS CAUSED A COMMUNICATION IN CHINA

Ayayi is the brainchild of Ranmai Technology company. As can be seen, he is much more realistic than other ‘digital humans’. State-of-the-art graphics are clearly being used, with high-resolution textures and the most sophisticated lighting and shading.

This is how a person who does not really exist is recreated. It seems that things are going very well for its creators, since it has become quite popular in eastern lands.

Just when it started it got close to three million views on the Xiaohongshu e-commerce platform, quickly getting 40,000 followers. She was even ‘invited’ to various events held by companies such as Disney and Guerlain.

The offers keep coming to Ayayi, with a success that many real influencers envy. The latest thing about her is her collaboration with the record company No Problem.

THIS VIRTUAL INFLUENCER GOES ONE STEP FURTHER

That would be for virtual music events. Perhaps one of the problems about Ayayi is that, unlike other influencers, she will never have an opinion of her own. What is heard of it is what its creators decide, since in the end it is a digital creation.

Of course, with the power to influence his followers. Many may be aware that she is not human, but there is never a shortage of those who obsess.

And for the same reason, it is much easier to influence them. However, and leaving that aside, it is certain that Ayayi’s technology is applicable to other virtual influencers.

The advantages that they have over human counterparts, in addition to what was said before, is that they would not age and can maintain their image practically unchanged. They would always be available and without scheduling problems. Nor would there be scandals behind them. Sure, they are not real people.

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