With its physical retail store, Google plans to offer visitors experiences with their devices.
Search engine giant Google made an announcement for the first physical store they will open in New York City. While it is stated that the new Google Store will be an area where customers can experience hardware and services in a beneficial way, the opening of the store will take place in the summer of 2021.
With the Google physical store, customers will be able to browse and purchase a wide range of products made by Google, from Pixel phones to Nest products, Fitbit devices to Pixelbooks and more. In addition, online shopping can be made at GoogleStore.com and orders can be received from the store. In the store, visitors will also be able to experience how products and services work together. It is even shared that more will be offered when the doors of the store are opened.
Visitors will also be helped to make the most of their devices. Experts will be available in the store, for example troubleshooting a problem, fixing a cracked Pixel screen, or helping with setups.
It is also underlined that this time the store will be permanent. Previously, the company always opened temporary, seasonal pop-up stores regularly during the holidays. The company’s small brand stores are also located in various large stores in the USA.
Let’s not forget that this store is the company’s fourth permanent retail store venture. Google’s previous retail initiatives have not been successful, but an official announcement signals that this store in New York will be different.