Android anti-tracking feature will be a move against the very tight iOS solution.
The new tracking restrictions introduced by Apple on the iOS platform are seen as a problem for the internet advertising industry.
Google even informed its partners last week that they expect a significant impact on ad revenue. Facebook, on the other hand, has started an all-out war against Apple’s initiative and is considering taking legal action. On the other hand, Bloomberg wrote that Google is working on a similar Android anti-tracking feature.
Accordingly, the company is focusing on how it can limit data collection and cross-app tracking on the Android operating system less strictly than Apple’s solution. This solution will likely have a huge impact on Google’s advertising division and will be implemented after feedback from stakeholders.
This feature will not require a request to opt for data tracking like Apple’s, according to information from people with knowledge of the subject, Bloomberg. Meanwhile, let’s underline that the idea is in its early stages and there is a possibility that it will never come true.
Chrome browser changes refer to Google’s privacy sandbox plans that will kill third-party cookies in Chrome. This turns out to be the primary method advertisers use to track users on the internet. Chrome wants to replace tracking cookies with a solution that uses machine learning to categorize users into various advertising interest categories, rather than tracking and sharing an individual’s specific internet history. Like Android, the Chrome solution is a response to Apple’s more aggressive checks on advertising cookies in 2017. Let’s say Chrome’s monitoring plan is an ongoing work that will not be implemented for at least another year.
“We are always looking for ways to work with developers to raise the bar on privacy while maintaining a healthy, ad-supported app ecosystem.” using expressions.