Huawei News: The phone market, which was injured by the coronavirus, started to gather. However, Huawei disappointed its fans in the phone shipment. Here is the latest situation in the market.
Chinese Huawei managed to become the world’s largest smartphone manufacturer in the second quarter of 2020. Despite the coronavirus epidemic and the US embargoes, 2021 did not start well for the Chinese company, which was on the rise. Due to the outbreak of the chip crisis and embargoes, Huawei fell behind Samsung in phone sales.
According to the newly published market data of Counterpoint Research; Shenzhen-based technology giant Huawei accounted for only 4 percent of global smartphone shipments in the first quarter of 2021. Huawei had a promising share of 20 percent in the same period last year. The share of the Chinese company in the phone market fell below 10% for the second time in three years.
Huawei phone market has been on the decline for a while
It’s worth noting that Huawei sold the Honor sub-brand in late 2020. These figures for the first quarter of 2021 are the first numbers that do not include Honor’s shipments in total. Therefore, it seems normal that Huawei’s market share is falling. However, it is clear that Honor will not have a 16 percent share. If we add Honor, this market share would be around 10 percent.
Apple, the leader in America
Apple dominated in America. Apple accounted for 55 percent of shipments in the first quarter, despite a seasonal decline. Apple’s arch-rival Samsung, on the other hand, took second place with 28 percent. The remaining 17 percent of the market share is split between LG, Motorola and Alcatel. LG accounted for 7 percent of shipments. However, since LG is no longer in the phone business, we think that this data will change completely in the last quarter.
Motorola held 5 percent of the segment and 1 percent of Alcatel. We will see which companies will take LG’s share of sales in the coming quarters.
Samsung sounds in Europe
Samsung became Europe’s most successful brand with a 37 percent shipment segment. Apple followed with 24 percent. In the European market, Xiaomi had a total share of 19 percent. OPPO ranked fourth in Europe with a 4 percent share, and Realme ranked fifth with 2 percent.
Latin America is Samsung’s
Samsung also dominated Latin America. It sold 42 percent of all smartphones in the first quarter of 2021, nearly doubling the market share of second-ranked Motorola (22 percent). Samsung was followed by Xiaomi with 8 percent, LG with 6 percent and ZTE with 4 percent.
Vivo ramps up in Asia
Asia comes across as a market where things are really different. Vivo became the most popular brand with 18 percent share. EURO 2020 sponsor VIVO was followed by OPPO with 17 percent. Xiaomi, on the other hand, ranks third in the list with a share of 16 percent. Apple and Samsung, on the other hand, shared the fourth and fifth places of the list with a share of 12 percent.
Samsung in the Middle East and Africa said
In the Middle East and Africa, the last region on Counterpoint’s list, Samsung maintained its leadership with a 26 percent share. Tecno was the second with 11 percent and Xiaomi was the third with 10 percent. Itel managed to make up 9 percent of the market and Oppo 6 percent of the shipments.
The smartphone market may undergo a radical change in the last quarter of 2021 with LG’s exit and Huawei’s HarmonyOS attacks. Let’s see if Huawei will fill the gap created by LG or will other Chinese companies increase their market share with their new phones in the middle segment.