Being one of the most used and one of the biggest social media platforms in the world, Instagram opened its long-known shopping feature to the test worldwide. What is the Instagram shopping feature?
Instagram shopping feature started to be tested
It has been announced by Facebook that the shopping tab, which was announced in May, has begun a very small number of world-class tests. With the Instagram Shop tab, users will be able to shop with a few taps from brands and content producers. The new shopping feature will replace the transactions tab.
The Movements section, currently found with the heart icon, will replace the shopping icon at the end of this test. Gestures feature will not be removed, it can be accessed on the top right of the flow screen or on the profile page.
Users who access the Instagram Shop will have the feature of filtering according to the brands or categories they follow. Not all products displayed in the shopping will be available for purchase through the Instagram Shop. Brands willing to be able to direct users to their own websites.
Although all features are expected to be available to users this year, there is no clear date yet. In his statement, Instagram stated that they will evaluate the results of the tests on how to shape the Shopping feature.