From this Tuesday (28th), Instagram will allow campaigns to collect donations in live streams. The amount raised with these initiatives will go to a non-profit organization (NGO) chosen by the creators of the actions.
“Many people are facing challenges right now, and we want to do our part to help non-profit organizations and the communities most in need,” said the platform in the official disclosure of the resource.
The functionality will be available on the Live button of the Instagram app (or by swiping to the right and finding the option in the selector). Then, just choose an NGO to start a campaign.
During the broadcast it will also be possible to see how many people are supporting your project and the amount collected in real time. The social network will also allow a thank you to the supporters to be made, by touching the “Waving” button.
Instagram also closed a partnership with the Brazilian illustrator Leo Natsume to create a figurine with the theme ‘I donated’. “When you donate to a non-profit fundraising campaign on Live or Stories, you get access to the sticker for a certain period,” explained the official publication.
Thus, the image will be added automatically to a shared story or in front of the story bar for a limited period. Vishal Shaf (Facebook’s head of products) pointed out that Engadget said that in the future there are plans to expand campaigns to help companies, people or other initiatives.
The project also includes exploring the resource as a way of monetization for content producers on Instagram and other social networks of Zuckerberg’s company. “We think there is this very powerful ecosystem between creators and companies and their fans and followers,” said Shaf.