Master Chief News; THERE’S SOMETHING FAMILY HERE …
Daniel Ahmad, an analyst at Niko Partners shared on Twitter a poster for a Chinese movie called “Unstoppable.” Here we can see a destroyed city, meteorites falling from the sky, a spaceship, a kind of alien castle and in front of everything nothing more and nothing less than the Master Chief of ‘Halo’.
In the image you can clearly see that he is the Master Chief, even Ahmad shared in his tweet the image from where they took the protagonist of the popular Halo saga. The character was taken from a piece of concept art created by artist John Wallinn Liberto
XBOX DEMAND FOR USING THE PROTAGONIST OF HALO?
For its part, the official Xbox account on Weibo, the Chinese equivalent of twitter, wrote a tweet in reference to the film that said: “Halo is not Unstoppable, the story of the Master Chief will continue this winter in Halo: Infinite.” So the Xbox team is already aware of the situation.
Xbox is not like Nintendo in terms of lawsuits, but this is a total use of its intellectual property in something totally alien. We’ll see what the Xbox or 343 industries, current Halo developers, decide about the poster and whether it merits involving their legal team. They may just ask you to change or remove the character in the middle of the poster.
According to the official synopsis of ‘Unstoppable’: The film takes place in the year 2080, when the earth has become a place where immigrants from various planets coexist in harmony. But everything changes when a meteor shower arrives that at the same time begins to mutate the inhabitants.
Something strange is that the film was supposedly released on June 19, but there are not many images or information about it. We don’t even know if the protagonist actually bears any resemblance to the Master Chief or if it was just something from the poster. Could it be that they saw the risks of using the protagonist of Halo and that is why there is nothing? Maybe soon we will know.