LG has been struggling to compete with brands like Huawei, Xiaomi, Oppo and Vivo for several years now. This was causing the company’s smartphone division to suffer. The company has been making new regulations for a while to prevent this situation.
In line with the recent decisions, the company seems to no longer produce budget-friendly smartphones. Instead, a new ODM (original design maker), currently unknown, will be hired to reduce the cost of the devices.
LG will no longer produce budget-friendly phones!
LG has been struggling to compete in the budget-friendly smartphone market lately. Models launched by brands such as Huawei, Xiaomi and Oppo made this situation even more difficult. In the face of this situation, the company seems to have given up on budget-friendly phones.
LG has managed to attract more attention in the market with its Wing and Velvet models, which have unusual designs. The firm will begin to focus more on such high-end smartphones to avoid the fate of Sony and HTC.
However, when looking at LG’s low and mid-range market, analysts comment that the company’s chances of success in this segment in the near future are rather low. It is anticipated that ODM, which the firm is considering to hire, will be useful in making phones with lower cost in the future.
In addition, these movements of the company are described by many as the final convulsions. Let’s see how LG will be in the coming years. What do you think of LG? Do you use or would you use a LG smartphone? You can share your thoughts with us in the comments section.