On Tuesday (12), LinkedIn announced new features to simplify communication and promote the content of corporate profiles of its target audience amid the coronavirus pandemic. The solutions should bring, specifically, a closer integration between the Events, Live and Page segments.

With this, this group of users will be able to create professional events, send direct invitations to contacts and carry out live content transmissions in a more intuitive and quick way. The pages dedicated to these situations can also be updated / promoted in the feed itself or via profile.

LinkedIn will also have a new section for conversations between participants to continue even after the end of a virtual meeting. This guide “helps to extend the life of your digital video content,” the platform said in a publication.

Finally, companies or brands will have access to a new personalized ad banner format within LinkedIn. Through it, it will be possible to post important updates, such as new hires and align operational issues.


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