- MAYBE REJECTING THEM WAS THE BEST This November 2021 will mark the 20th anniversary of the birth of Xbox, Microsoft’s video game division. Throughout all this time we have seen the launch of four generations that have given a lot to this entertainment industry, however, the road has not been easy.
MAYBE REJECTING THEM WAS THE BEST
This November 2021 will mark the 20th anniversary of the birth of Xbox, Microsoft’s video game division. Throughout all this time we have seen the launch of four generations that have given a lot to this entertainment industry, however, the road has not been easy.
During their first steps, it seemed that on Xbox they did not know what they were doing and were only opening the wallet to ‘get into’ video games. It is worth remembering the story of when Microsoft wanted to buy Nintendo and the Japanese company just laughed.
If this hadn’t happened, maybe Microsoft wasn’t launching the Xbox brand. But what happened? What was the reason behind Nintendo’s resounding no to the Redmond company?
Former Nintendo of America President Reggie Fils-Aime hosted an ‘Industry Icons Roundtable’ on Twitch as part of the 10th Annual New York Game Awards. The panel featured Fils-Aime along with former Xbox President Robbie Bach and former Sony Computer Entertainment President Jack Tretton discussing their time as CEOs of their respective companies.
There, Robbie Bach said that Microsoft wanted to enter the world of video games in the simplest way, which is by partnering with a company, however, they did not propose something special and that is why they rejected them again and again.
THE CREATION OF XBOX WAS THE LAST CHOICE FOR MICROSOFT
As we mentioned, Microsoft made many moves to fully enter video games, but, not everyone believed in what they were doing, so they had to create Xbox to have something to offer to other companies that could support them in the beginning of this new era.
Now, no one should blame Nintendo for rejecting Microsoft, as this company only made software and not hardware. Fortunately, time proved Xbox right, as they are a serious competitor in the video game market and have perhaps the best pro-consumer propositions on the market.
We will surely hear more stories about these 20 years of Xbox because Microsoft changed a lot and the video game business is no longer the same as it was in 2001.