Unexpectedly, Microsoft reveals Mixer end date and announces partnership for Xbox One streaming to be sent to Facebook Gaming
When we talk about game streaming, what is the first name that comes to mind? The fact is that regardless of your answer, there is a good chance that it was not the service launched in early 2016 as Beam.io and that later adopted the name Mixer. Even so, it was with great surprise that many received the news that Microsoft has decreed a date for its end.
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Although it initially won some admirers for having low latency, Mixer still tried to leverage the number of viewers by hiring some of the most famous names on Twitch, such as the streamers Ninja and Shroud. However, the truth is that the service never managed to take off and who confirmed this information was the head of the Xbox division, Phil Spencer.
“We started far behind, in terms of where the number of monthly viewers of the Mixer are in relation to the big names out there. I think the Mixer community will really benefit from the wide audience that Facebook has among its properties and the ability to reach players in a much more perfect way through the social platform that Facebook has. ”
With that, if before the Xbox One players had the Mixer as the main transmission option for their matches, with this decision Facebook Gaming will become the official streaming platform. According to Microsoft, as of July 22, the website and applications for its service will be redirected to the social network, thus making the transition as painless as possible.
However, people in the field say that the streamers mentioned earlier have already decided that they will not go to Facebook Gaming and that they are therefore free to negotiate with any other network. The natural thing, however, is that they go back to Twitch.
Upon hearing the news, I confess to having conflicting feelings. On the one hand, I think that the measure may indeed give good results, mainly because the Mixer never managed to become popular. As Spencer himself said, this could be a good opportunity for Microsoft to bring xCloud to two billion people, which at least in theory could serve as a beautiful form of advertising.
On the other hand, I am very sad that the chosen one was precisely the service of Zuckerberg. I never got interested in watching anyone playing there and I believe that both Twitch and YouTube would have been much better choices. Of course, there must have been some good rounds of negotiations there, but in the end, how good it would have been if Microsoft had allowed us to choose where to send our broadcasts.
Anyway, the sad thing is to see a service like this being abandoned like that, all of a sudden and without the whole community having any idea what was happening. It is impossible not to regret the smaller channels, which had been struggling to gain traction and who had bet on the future of the Mixer.