OnePlus founder Carl Pei, one of the few executives pointed to in the smartphone market, left his position at OnePlus in October last year. Then, after a short period of time like 2 months, Carl Pei announced that he founded the company called Nothing. Work on TWS headphones immediately started. While we asked “where did this man get this money?” He announced that he had bought the Nothing Essential Phone.

 

 

Essential Phone will be remembered. In 2017, Essential Phone, the fantasy of Google founder Andy Rubin, emerged and paved the way for drop notched phones. Later in 2019, Essential Phone, which introduced a phone similar to a remote control with a more color screen in 36: 9 format, continued to come up with strange campaigns. A phone free campaign that bought a phone was the biggest move that made the brand end. After this move, which we chose as the worst marketing technique in the world, it would not be possible for the Essential Phone to sell phones again, and it never did …

Today, when we look at it, it seems that although the Nothing company was newly established, he was strong enough to take Andy Rubin’s baby away. We recently shared an article with you and said, “Is BBK Holding behind Nothing?” If you ask us, this is the job. “What if I can leave OnePlus and open a company called Nothing; then I buy the Essential Phone ”. Because all of these need a serious money power. This is only available in BBK Holding …

Let’s see Carl’s scent coming soon …

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