After the pandemic, the mobile market suffered a great shake. Apple, on the other hand, turned this pandemic into an opportunity. According to the 2021 financial reports released today, for the first time in its history, Apple broke a revenue record of over $ 100 billion in a quarter. Apple CEO Tim Cook explained to Retuters that the iPhone has exceeded 1 billion active users for the first time.



Apple completed the first quarter of 2021 with $ 111.44 billion in revenue and reported $ 28.6 billion in net profit. Apple had $ 91.8 billion in revenue and $ 22.2 billion in profit in the first quarter of 2020. This year, we see a big increase. Apple seems to owe these broken revenue records to strong growth on the Wearable Devices, iPhone and Computers side.

During this quarter, Apple has released several new products on the market. Together, the iPad Air, the new M1-powered MacBook and Mac Mini, four new 5G iPhone 12 models, and the company Apple One launched Apple’s services, a subscription service with different subscription packages. Apple combines Music, TV +, Arcade and 50GB of iCloud storage for $ 15 a month. In the highest membership package, it offers 2 TB iCloud storage, News + and Fitness + subscription for $ 30 per month.

As people continued to work from home, Mac and iPad sales have grown steadily. This quarter ended with 1.65 billion active Apple devices. In an interview with Reuters, Apple CEO Tim Cook said,

“As of today, 1 billion iPhones are in use. Apple saw strong sales in China, and many Android users switched to new iPhone models during this period. However, most of the iPhone users have also switched to the latest generation iPhone 12 family.

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Apple hasn’t been explaining how many iPhones it sold in that quarter for a long time. However, as you can imagine, the iPhone is Apple’s biggest revenue generator. Here is the breakdown of first quarter revenue by product categories Apple sells:

  • iPhone Sales: $ 65.6 billion
  • Services: $ 15.76 billion
  • Mac: $ 8.68 billion
  • Wearables, Home & Accessories: $ 12.97 billion
  • iPad: $ 8.44 billion


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