Samsung is no longer the number one smartphone maker in the African market. You have become the number 1 surprise name in the continent with low purchasing power.
According to the latest report published by Counterpoint Research, one of the world’s leading research organizations, Samsung is no longer number one in the African Continent. The new leader of the market that Samsung has dominated to date is China-based smartphone manufacturer Tecno. Continuing its operations intensively in African and South Asian markets, the company has thus obtained the best fruit of the investments it has been carrying out for years.
Samsung Second in Africa, Far Behind Other Competitors
Having held 18% of the market last year, Samsung lost its leadership in the market due to supply chain problems due to the epidemic and the stagnation in sales towards the end of the year. Tecno, which came to the back of Samsung last year, reached number one for the first time in the continent with increased sales especially after July.
Tecno ranks first and Samsung ranks second, with Itel at number three, and Huawei at fourth. Huawei’s loss here is at the level of 2%, which is experiencing serious market share losses in many countries, and is still ahead of many important competitors.
In the ranking with Infinix in fifth place, Xiaomi is in sixth place and has increased its market share by 100% compared to last year. There is a similar increase on the OPPO front. Market shares of Apple, Nokia and Realme are around 1%. Realme, which has recently entered the country, is expected to make a serious breakthrough in 2021 with affordable phones.