The tablet industry, which is the bleeding wound of the Android front, entered the assembly process. We can say that Samsung made a new record in tablet sales last year and excited everyone. Samsung managed to reach the top with tablet sales in Europe, Middle East and Africa. Preparing to put an end to Apple’s iPad reign, Samsung will make even greater strides this year.
According to the latest data from market research firm IDC, Samsung became the leader of the EMEA region in the 4th quarter of 2020 with a market share of 28.1 percent. The South Korean firm sold more than 4 million tablets during the quarter, growing 26.4 percent on an annual basis. The company sold 3.2 million tablets in the 4th quarter of 2019. Apple, the world’s largest tablet vendor, ranks second in the EMEA region. The Cupertino-based brand sold 3.5 million iPads and captured 24.6 percent of the market and grew 17.1 percent annually.
Lenovo (18.3 percent), Huawei (7.7 percent) and Microsoft (3.2 percent) were the top tablet brands in the region. These companies managed to sell 2.6 million, 1.1 million and 0.4 million tablets, respectively. Lenovo posted the most significant growth (152.8 percent) after sales tripled compared to the fourth quarter of 2019. Huawei’s sales fell 20.3 percent compared to the 4th quarter of 2019.
Samsung has seen strong growth in the EMEA region due to its presence in school digitization projects in Central and Eastern Europe (CEE). The education sector has been increasing tablet sales since the COVID-19 pandemic and distance learning began.
Governments in some countries offer campaigns to subsidize students the purchase of distance learning devices such as laptops and tablets. Apparently, these campaigns and collaborations have been effective in increasing Samsung’s sales.