Samsung has made notable efforts to consolidate foldable smartphones. The brand is keeping this segment at hand thanks to the good sales of the Galaxy Z Flip so far and the launch of the renewed Galaxy Z Fold 2. This segment took its first steps with the launch of the original Galaxy Fold and Huawei in 2019. Huawei is now ready to introduce more brands of foldable smartphones, but there is a new type of display that is getting all the attention. Rollable screens.



It was the first company to showcase this technology through OPPO (OPPO Find X 2021). LG showed the LG Rollable demo at CES 2021. Unfortunately, LG said a phone with this design isn’t ready for mass production. Now it looks like there’s hope, thanks to Samsung.

In addition to new design approaches, Samsung Display is also working on other possible features that will bring innovation to the market. Kwon-young, vice president of Samsung Display, said that after publishing the company’s financial report, the first foldable and scrolling screens will arrive this year. This is definitely very exciting news. Hopes for a smartphone with this type of display are now in Samsung’s hands after LG Rollable did not receive the expected attention.

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Samsung Mobile may be the first company to adopt this new technology. However, this has not yet been confirmed, after all, the company has other electronic devices such as smart TVs. While a new smartphone is not coming, the brand may introduce some of these technologies in future foldable phones. Recently, the brand introduced a new OLED panel for laptops that will consume less power. When it comes to the smartphone business, we believe the company will continue to push the foldable smartphone segment.

In 20201, Samsung is expected to produce more than 11 million flexible displays for this market segment.

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