Despite the new bull market, many crypto search terms have not approached their peak. But Ethereum was a notable exception.
More people in its history are searching for the word “Ethereum” than ever before.
Google Trends reveals that the number of Google searches for “Ethereum” is currently at an all-time high, overshadowing search interest at the top of the recent ETH bull run.
Ethereum’s previous peak in search term popularity was on January 13, 2018, at ETH’s all-time high of $ 1,432.88.
Historically regarded as a “community benchmark,” the rising Google Analytics interest score for a crypto search term is associated with positive sentiment for that cryptocurrency / project.
— Michael Vincent (@mmichaels_21) January 7, 2021
While it is logical that exploration interest in Ethereum will peak as it reaches its all-time high, the same cannot be said for “Bitcoin” searches, which remained at only 65% of its peak popularity on December 23, 2017.
Bull run sign
The rise in popularity for various crypto search terms can create a self-sustaining bull run, resulting in more searches as curious investors make purchases, raise the price and thus generate more interest.
Using Google Trends data it looks like the Ethereum price lags the searches by one week.
We could see the Ethereum price hit a new ATH between the 10th – 16th January. pic.twitter.com/WBmWgevZ3r
— IMineBlocks ⛏️ (@IMineBlocks_com) January 7, 2021
Google Trends also provides data corresponding to interests by region. Currently, the countries with the greatest interest in “Ethereum” as a search term are Kosovo, North Macedonia, Slovenia, Nigeria and China.