Spotify the largest music platform in the world, South Korean entertainment has been very interested in its reaching South Korea, and although it was expected to happen in 2020 after Spotify established a branch in that country at the beginning of the year , under the name Spotify Korea Ltd.
However, negotiations with copyright organizations and income distribution seemed to hold back, to some extent, the possibility of Spotify launching in South Korea in 2020. But now, the music platform has announced its plans to be launched in the Asian country in the first half of 2021.
Recently, Alex Norström, Spotify’s Freemium Business Director, stated:
“We are excited that Spotify is launching soon in Korea, an epicenter of music, culture and innovation. For many years, we have partnered with the Korean music industry to spread the music of its artists around the world, from Asia to the United States, South America, Europe and the Middle East.
As our Korean release nears, we are looking forward to introducing even more diverse and new Korean artists, not just to the domestic audience, but to the entire world. ”
Spotify, for its part, stated: “Korea is known as one of the top six music markets in the world, as well as one of the fastest growing markets. As a result, Korea is an important region for realizing Spotify’s vision of giving artists around the world the opportunity to earn a living from their creative endeavors, as well as providing fans with great music and inspiration.
In its Korean launch, Spotify intends to help accelerate the entire Korean music streaming ecosystem to benefit all users, music fans, artists, creators, labels and distributors. ”
It is now expected that in this new year, Spotify can really arrive and establish itself in South Korea.