TikTok has signed with UEFA to become the EURO 2020 global sponsor.
Football’s European governing body, UEFA, announced on Thursday that TikTok will be the global sponsor of the postponed EURO 2020 soccer tournament, which will start in June this year.
For the first time, a digital entertainment platform sponsors EURO 2020, an important international tournament for UEFA. The Chinese short video app that sponsors the tournament will also have broadcast sponsorship rights as part of the deal.
UEFA announced in a statement that TikTok will release features such as augmented reality effects, hashtags, TikTok LIVEs and Sounds for the tournament. “We look forward to working closely with TikTok to deliver a unique and innovative experience to fans around the world,” said Guy-Laurent Epstein, UEFA’s marketing director. This innovation will give fans the opportunity to connect and share their passions. ” made a statement in the form.
The EURO 2020 European championship, which was planned to be held by UEFA last year, was postponed for a year due to pandemic conditions. EURO 2020 thus became EURO 2021 and will be held in the summer months of this year. National football teams of many countries, including our country, will fight to win the cup. Of course our hearts want Turkey to reach a happy ending. We already wish our national team success in the tournament.
Finally, let’s state that EURO 2021 will be held in 12 different cities this year from June 11 to July 11.