With most cinema networks closed due to the pandemic of the new coronavirus, an alternative for those who want to watch movies on the big screen are the drive-in. And to stimulate this type of cinema, Tribeca Enterprises, in partnership with IMAX and AT&T, is creating the Tribeca Drive-In.
The goal is to show films in various cities across the United States in drive-in cinemas while conventional theaters are closed. The event will start on June 25, and the full schedule is expected to be available in the coming weeks. New, classic and independent films will be shown, as well as special music and sports events.
IMAX will use its Digital Remastering technology to enhance the sounds and images of musical performances. The company will also provide support and technological equipment to optimize locations and screens and collaborate with Tribeca Enterprises to curate programs.
“It’s in our DNA to bring people together through the arts, showing strength and endurance when the world needs it most,” Jane Rosenthal, co-founder and CEO of Tribeca Enterprises and Tribeca Film Festival, said in a statement. “At a time when people are eager to connect and meet again after a social gap of months, we are creating a safe environment in which the audience can enjoy the feeling of connection found in the cinema.”
The Tribeca Drive-In proposal comes at a time that cinemas are still struggling to open. Even with some states releasing services, the rooms remain empty, while the drive-in spread across the United States has received more and more people. Rich Gelfond, CEO of IMAX, said that this is a way for the public to witness the magic of cinema again.
“Perhaps now, more than ever, Americans yearn for opportunities to come together, enjoy stories and creativity as a community and recapture the shared cultural experiences that are part of our national identity,” said Gelfond. “We are proud to partner with Tribeca Enterprises and AT&T to develop this innovative program during this challenging time and to remind people of the magic of going to the movies, while we hope to reopen cinemas around the world.”