Application expenditures, which have been rapidly increasing for a while, have reached a record level with the first quarter of this year.
There was an increase of 40% compared to the same quarter of the last year.
Increasing demand for applications with the pandemic resulted in a new record in the first quarter of this year. Consumers spent $ 32 billion on apps in both the App Store and Google Play in the first quarter of 2021, according to the latest data from App Annie. This indicates an annual increase of 40% compared to the first quarter of 2020.
Record in application expenditures
The company stated that with the data it published, consumer spending reached 21 billion dollars on iOS and about 11 billion dollars on Android. The total expenditure of $ 32 billion indicates an increase of $ 9 billion compared to the same quarter of last year.
The total number of downloads also increased in the first quarter of 2021 compared to the last quarter of 2020. App Annie stated that app downloads on both iOS and Android rose by nearly 10% in the first quarter of 2021 to 31 billion.
Gaming applications have proven once again that they are the most effective category in application markets. Total consumer spending on game apps reached $ 13 billion, up 30% on the App Store, and $ 9 billion on Google Play, reaching $ 22 billion in the first quarter of 2021.
TikTok, YouTube and Facebook were at the top of the non-game category.