What is a business account on WhatsApp? Five questions and answers. Ask questions about your WhatsApp business account and see how to create one.

The WhatsApp Business is the exclusive version of Messenger for companies to create a business account . Available for Android and iPhone ( iOS ), this WhatsApp business modality can facilitate the relationship between customers, and accounts are different from personal accounts. Companies can also add a description of their business, contact email, opening hours and web page.

The tool also has an automatic messaging system, which can be useful for providing greetings and informing absence when customers contact. Check, in the list below, questions and answers about WhatsApp Business, and clarify doubts about the business modality and commercial accounts of the most popular messaging application in the world .

1. What is a business account on WhatsApp?

The business account on WhatsApp Business is exclusive to companies and differs from the personal account in that it allows business owners to include, in a short description, the relationship of their business and its segment, days and hours of service, location on the map , and- contact email and website link. The app also has a tool for instant greeting and absence responses, which ensure easier communication with customers.

The application has a system of labels, which simplify the organization of orders and prioritize the most relevant messages, categorizing conversations with customers. It is also possible to create a catalog with the products and services offered within the application, adding a photo, description, values ​​and redirect links to the establishment’s website.

2. How to recognize a business account on WhatsApp?

WhatsApp identifies confirmed business accounts by checking the verified seal next to the establishment’s name, so that users know how to identify business accounts more easily. A notice is also available at the beginning of the conversation, which guarantees the authenticity of the account by the messenger.

3. Is WhatsApp Business paid?

The application is free, but has some paid functions. The integration with Facebook , for example, allows small and medium-sized businesses promote their services and products in the social network , with a link able to redirect the ad to chat on WhatsApp company profile. The function is free, but for a limited time. Brands have 24 hours to answer customers – after that period, fees are charged to the commercial account.

4. How to make a business account on WhatsApp?

To create a business account on WhatsApp Business, you need to download the app from the Google Play Store or the App Store . Open the application and accept the necessary permissions. Then, provide your company number and tap “Next”.

Authorize WhatsApp to access SMS messages – it will then confirm the verification code sent. Now, all you need to do is add your company name and a photo of your own. Remember that the name cannot be changed – therefore, confirm the data before proceeding.

In the “Settings” tab, it is possible to add and edit company information, modifying the photo, adding a short description of the business, defining location on the map, opening hours, e-mail for contact and link to access the website. It is also possible to transform a personal account into a business account in the business version of the application.

5. What is the difference between WhatsApp Business and the common application?

Having a business account in the app can be even more advantageous for companies that already have a WhatsApp account. With WhatsApp Business, business owners can personalize conversations by assigning preference tags and, thus, organize purchases made by customers. In addition to looking more professional, the app also allows you to organize services or products in a catalog, making shopping and customer service easier.

With the use of robotic messages, the initial interaction between company and customer is faster and more practical, in addition to being able to quickly inform the absence schedules, in case the person responsible for the communication is not present. Another interesting feature is the statistical reports provided, containing the number of messages delivered, read, received and sent, which can be useful to verify whether marketing campaigns have been successful, for example.


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