INFLUENCERS News: A NEW LAW IN NORWAY SEEKS FOR GREATER TRANSPARENCY AS TO ITS ADVERTISING

 

According to Life & Style, this new law will have a direct effect on the way influencers promote items, services, and more. The Norwegian Ministry of Children and Equality seeks to limit misleading advertising (which has been digitally altered) from creating unrealistic expectations of beauty.

So if a Rubius or a Halle Berry wants to share a photo in Norway promoting a product or service, they will have to do it without the help of technology. Otherwise, they will have a label that alerts the public that the image has been digitally altered and is not a true reflection of reality (or its influencers).

WHAT THINGS WILL INFLUENCERS NOT BE ABLE TO DO IN NORWAY?

According to the note, not only filters, but retouching or any tool made to alter the image of influencers will be prohibited in the Norwegian territory. However, it is not the first time that the law has sought to combat deceptive advertising and unattainable expectations of beauty.

The UK has already taken similar measures against misleading advertising from influencers due to the #FilterDrop campaign that claimed the excessive use of retouching in advertising campaigns. This initiative arose from women in the industry who had had enough of the abuse that these tools caused in their self-esteem.

Other people have already pointed out the impossible of the expectations that these influencer publications generate about the general population.

For example; there are artists who have even made fun of this difference between reality and what we see on social media:

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