Cryptocurrencies are more popular than ever, and as a natural consequence, there has been an increase in the number of names entering the industry lately.

We can cite companies such as Tesla, which accepts Bitcoin as a form of payment, and various investment companies that add cryptocurrency to their portfolios.

The latest among these names was TIME Magazine, which announced on April 19, 2021, that it accepted cryptocurrency as a form of payment. The development in question was announced in an official statement on their website.

As part of this new development, TIME Magazine subscribers can pay for their digital subscription using cryptocurrency. A new partnership between TIME Magazine and Crypto.com has brought this development to life. For now, this option is only available to customers in the United States and Canada, but the team has reportedly plans to expand to the rest of the world in the coming months. There is also a financial advantage for customers who prefer to pay using Crypto.com, as the site offers up to 10% cashback for those using CRO, the official crypto currency of Crypto.com.

It would not be wrong to say that steps like these are beneficial in normalizing cryptocurrency usage among the masses.

Bharat Krish, Chief Technology Officer at TIME, said the company has always wanted to adopt new technologies and work with innovative companies, and is excited that TIME is finally able to offer cryptocurrency as a payment option.

It is worth noting that this development is not the first work of the magazine on digital assets. In March 2021, 3 TIME caps, one of which was specially designed as NFT, were launched as fungible token.

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