The JYP Entertainment group had their long-awaited return with a new album titled More & More, material that shares a name with the promotional tune for this era. However, the results obtained by TWICE were pointed out as a possible case of sajaegi.
The sajaegi refers to a manipulation of the charts generated after the investment of an artist or company to achieve that a new release registers high sales, positioning itself at the top of the popularity charts.
본업 천재 트와이스의 MORE & MORE 두번째 무대💖 오늘도 원스들의 심장을 뒤집어놓으셨다😳✨#TWICE #트와이스 #ONCE #원스 #MOREandMORE pic.twitter.com/2Bo1PajMTA
— TWICE (@JYPETWICE) June 5, 2020
When TWICE’s new girls album posted a record for higher sales than the group had yet, many felt that it may have been an attempt by JYP Entertainment to secure better positions for record material.
However, the HANTEO site released a report to respond to these suspicions, text in which they said, they had made sure that the sales activity for TWICE did not present suspicious activities, so they could deny with certainty that it was a case of manipulation.
