The global pandemic COVID-19 seems to have benefited tablet sales. In the first quarter of 2021, the tablets were sold scrambling.


The global tablet market experienced a major revival after a long recession. The market grew 19 percent in 2020, driven by increased demand for large-screen mobile devices driven by remote work and learning. According to the latest report of Counterpoint Research, the tablet market, which continues its growth trajectory, grew by 53 percent in the first quarter of 2021. As you can see, COVID-19 helped tablet sales.

Considered major tablet manufacturers, Apple and Samsung increased shipments in 2020 and aggressively introduced new models. Both companies managed to increase their market shares during the year. With the iPad Pro and Galaxy Tab series, the two companies managed to take their place at the top.

Apple sold 33% more iPads globally in 2020 than in 2019. The company from Cupertino maintained its market leadership in the first quarter of 2021, increasing its share to 37%. Samsung’s share was determined as 20%. The tablet market share of the South Korean company was 16% last year.

The first name that comes to mind when it comes to tablets, iPad interestingly surpassed the more affordable Android tablets with its sales. We can say that Google’s inability to develop Android for tablets has made Apple’s job easier. Lenovo and Amazon took the third place on the list.

Huawei, which has made a great impression with the tablets it has introduced recently, unfortunately reduced its tablet market share from 11 percent to 5 percent in the first quarter of 2021. The dispute between Google and Huawei is said to be effective in this decline. Other tablet sales fell from 30 percent to 20 percent. Apple managed to get the biggest share here.


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